Branding and brand promotion are essential for increasing traffic conversion on the Internet by Internet Marketing. Consumers who identify with a product as a result of brand recognition are 80% more likely to complete a purchase on a website.
White Hat Marketing is an Internet marketing company that understands the importance of branding and how to effectively create and promote a branding based on the target market of your goods and services.
The head of our marketing team comes to White Hat Marketing after honing his skills in the television industry for some of the most popular television network brands in the world.
Optimized Press Releases & Branding are essential for both local and global companies. From the choice of colors to the choice of logo, to a company name and tagline – branding plays a key component in converting traffic into sales.
Branding On and Off-site
Those companies that have both an on-line presence and an off-line location must have continuity in branding. Recent surveys and research suggest that consumers expect continuity between on-line stores and brick-and-mortar stores.
Our talented team can provide that continuity and ensure that your customers can easily identify your brand with the quality goods and services you provide for branding.
Brand Promotions
Having an identifiable brand is an important first step towards increasing your conversion rate. Brand promotion is another essential component. Having a great brand is only step 1 – you also need to have quality brand promotion behind it.
From optimized press releases, to strategically placed ads, to the proper use of taglines, White Hat Marketing knows how to promote your brand in a cost-effective way. As with everything we do, we work hard to ensure you receive a great Return On Investment (ROI).
Whether you have yet to establish a brand, are looking to re-brand, or have an established branding that needs promotion, White Hat Internet Marketing is the Internet marketing team that can get the job done.
|
RAM, Inc., a writing service established in 1993, offered custom written toasts, speeches and poems for all occasions. Though the company had a well-designed website and was engaging in some basic search engine optimization, the owner of the website indicated in 2003, ten years after establishing the company, that traffic was at best what he referred to as a trickle and the conversion rate was anemic.
After a re-branding to Pocket-Poet and our team of marketers promoting the brand, while our search engine optimization experts optimized the site, traffic has poured into the site and the conversion rate has soared.
The approach for Pocket-Poet included optimized press releases, e-zine articles, service expansion, outsourced customer service, use of consistent colors and images in marketing materials, integration of website with off-site marketing, banner ads and creation of an affiliate program among other techniques.
RAM, Inc., now has a powerful brand: Pocket-Poet that is easily remembered, recognized and incorporated into all sales and marketing materials.
|
Branding – The White Hat Approach
White Hat Internet Marketing engages in comprehensive research prior to branding or re-branding our client’s business by optimized press releases. This research includes understanding your target audience or target audiences. We analyze their behaviors and their likes and dislikes.
Our team will review your competition and look for a competitive edge by knowing their strengths and weaknesses. Simply put, White Hat Marketing is an internet marketing company that measures our success on YOUR success. |
