There are over 1 Billion worldwide Internet users.
Geographical areas with the biggest Internet growth in the last 5 years:
Latin America:
343%
Middle East: 454%
Africa: 424%
Asia: 219%
Europe: 178%
Australia/Oceana – 135%
North America – 110%
Over 70% of all Internet searches are done on Google and Yahoo!
CONSUMER SPENDING ONLINE (not reflecting auction sales)
2004: $117.2 billion
2005: $143.2 billion
The average cost* to acquire one new customer is:
•$80 by Direct Mail
•$60 by Website Display Ads
•$20 by Yellow Page Ads •$8.50 by Pay-Per-Click Ads
•$0.02 by Natural Placement (SEO)**
*Source: John Battelle, Dec 2005
**Based on 20 first page terms generating 100,000 monthly clicks ant our highest optimization plan level.
Consumers are 70% more likely to buy from a website they previously purchased from. |