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We focus on helping you build and maintain a viable e-business
 

E-Business consulting services by White Hat Marketing include the ability for us to assist in every step of starting and marketing your e-Business. Being an Internet marketing company we focus on helping you build and maintain a viable e-business through our consulting services.

Products, Services & Vendors
Our e-Business consulting includes assistance in selecting or fine-tuning your selection of products, services and vendors. Our research team can provide you with valuable information that helps you determine the best products, services and vendors to maximize profitability.

Product selection and the vendors that supply them will be the driving force of your e-Business. The right selection of both products and vendors is crucial for the overall viability of an e-Business.

Often, the selection of vendors is more complex than initially realized. Price is not the sole criteria that go into selecting a vendor. Inventory levels, selection, reliability and turn-around time must all be factored into vendor selection.

Sales & Marketing
At the heart of all e-businesses are sales. Integrated sales and marketing solutions are the best way to maximize sales and your ROI. A combination of search engine optimization, on-site marketing and off-site marketing will create the comprehensive approach needed to maximize traffic and conversions.

Whether engaging in local Internet marketing and optimization or international Internet marketing and optimization, your success is dependent on integrated and customized solutions based on your e-Business.

Planning from the Ground Up
White Hat Marketing’s e-Business consulting supports you in building your e-Business from the ground up. Our ability to provide big picture advice with little picture expertise will help you maximize the success of your e-Business.

Keeping our finger on the pulse of the Internet including the latest technology, marketing trends and user trends provides us with the information needed to provide high quality and customized e-Business solutions for our clients.

Long-Term Strategy
Our long-term clients benefit from continued marketing support and optimization in order to grow their business, maximize traffic and increase sales conversions. As Internet user trends and marketing trends change we keep our clients ahead of the curve so they never play “catch up” and always stay ahead of the competition.

The professionals from White Hat Marketing were being interviewed about and writing about RSS feeds, Newss, podcasts and other marketing vehicles that were virtually unknown at the time and now are staples to e-Marketing.

Every member of our team keeps his or her finger on the pulse of the latest developments in their area of expertise and are briefed on other areas of e-marketing and Internet developments in order to see opportunities for integrated solutions for our client.

Our internal and external communication system is how White Hat Marketing provides the highest quality e-Business solutions.

 

Fast Facts

 


There are over 1 Billion worldwide Internet users.

Geographical areas with the biggest Internet growth in the last 5 years:

Latin America: 343%

Middle East: 454%

Africa: 424%

Asia: 219%

Europe: 178%

Australia/Oceana – 135%

North America – 110%

Over 70% of all Internet searches are done on Google and Yahoo!

CONSUMER SPENDING ONLINE (not reflecting auction sales)
2004: $117.2 billion
2005: $143.2 billion

The average cost* to acquire one new customer is:

  •$80 by Direct Mail
  •$60 by Website Display     Ads
  •$20 by Yellow Page Ads   •$8.50 by Pay-Per-Click     Ads
  •$0.02 by Natural     Placement      (SEO)**

*Source: John Battelle, Dec 2005

**Based on 20 first page terms generating 100,000 monthly clicks ant our highest optimization plan level.

Consumers are 70% more likely to buy from a website they previously purchased from.