Internet Marketing for Dentists

The dental industry his highly competitive, especially in: cosmetic dentistry, dental implants, teeth whitening/bleaching and other areas of dentistry.  Dentists are among the most searched for professionals online.  Succeeding online means having your site appear at the top of search engine results.

Did you know that Internet marketing has the highest return on investment (ROI) meaning it is the most cost effective way to obtain new clients?   Surveys show that lead generation through Internet marketing, specifically search engine optimization, has the highest return on investment.

Whether you are a single dentist or an entire practice, effective Internet marketing can help you grow your practice, specialize your practice and become more selective with the clients you accept.   

Dental marketing by White Hat Marketing, LLC transforms you from being "a dental office" to becoming "the dental office" in your area. 

Our Internet marketing team for dentists is managed by professionals that understand the unique needs of every industry, especially the dental industry.  Our research team makes sure they stay ahead of any new rules or regulations pertaining to dental marketing to ensure that your practice's website is in compliance.

Have you ever wanted your website to be #1 in Google searches for people looking for your dental services?  The wait is over. 

Dental Online Marketing: SEO for Dentistry

Search engine optimization (SEO) techniques are the most cost effective way to ensure that your website comes up on top when potential clients are searching for relevant terms. 

Your website must come up on the 1st page of Google and Yahoo! for relevant search terms. 
Here are the 100 most searched for dentistry terms last month.  Click on a link and see if your site appears on the first page of Google.  If it does not, you need us. To find out the search terms most relevant to your practice fill out the request a quote form to the left.

We take the time to research how people in your area search for dental professionals. We learn the diverse offerings of your practice and research how clients search for them.  We then provide you with a recommendation of which terms you should consider for search engine optimization and which are better for pay-per-click campaigns in order to maximize your return on investment.

Consumers equate placement in search rankings with quality.  That means having your site on page 1 of Google and Yahoo! means more traffic and more calls.  It also means you stop being just a dentist in the area and start becoming THE dentist in the area.

In order to maximize your return on investment we create articles and press releases about your areas of practice and distribute them online to powerful directories and engines in order to produce links to your website and increase your website position as well increase consumer confidence in your abilities.

Click Here to Learn More About SEO

Pay-Per-Click Management for Dentists

Pay-per-click campaigns are a good way to ensure that your website is found when people are searching for your services.  Pay-Per-Click campaigns have a lower return on investment than SEO campaigns for high-volume searches, but a higher ROI for low-volume searches.

How do we distinguish?  Our research team reviews the estimated monthly cost in Pay-Per-Click for each relevant term and compares those results to SEO costs.  We then use a proprietary system to weigh conversion rates (as determined by consumer confidence based on natural listings) and provide you with our recommendation on terms to optimize and terms to target through PPC.