Internet Marketing for Medical Professionals

The medical industry is his highly competitive, especially in specialty areas including: cosmetic surgery, plastic surgery, dermatology, chiropractic care and eye care.  Millions of people each day search online for medical professionals.  Are they finding you?

There are many ways to be found when potential patients are searching for you.  The method that has the highest return on investment (ROI) is Internet marketing.  Research has shown that the Internet offers the best platform for reaching your potential clients.

You can grow your practice with effective Internet marketing.  Pinpoint the area or areas of your practice you want to focus on and build the practice you always dreamed about.  

Medical marketing by White Hat Marketing, LLC transforms you from being "a medical professional" to becoming "the medical professional" in your locale for your areas of practice.

Our marketing team for the medical industry is managed by professionals that understand the unique needs of every industry, and every practice.  Our research team makes sure they stay ahead of any new rules or regulations pertaining to medical marketing to ensure that your practice's website is in compliance with all relevant rules and regulations.

Have you ever wanted your website to be #1 in Google searches for people looking for your services?  The wait is over. 

Medical Online Marketing: SEO for Medical Professionals

Search engine optimization (SEO) techniques are the most cost effective way to make sure that your website comes up on top when potential patients are searching relevant terms in Google, Yahoo! and the other major engines. 

Your website must come up on the 1st page of Google and Yahoo! for relevant search terms in order to maximize your return on investment.

Would you like to see the 50 most searched for medical industry terms last month?  Click on a link below and you will find the 50 most searched for terms in your area of expertise. Then, click on one of those terms and see if your site appears on the first page of Google.  If it does not, you need us. To find out the search terms most relevant to your practice fill out the request a quote form to the left.

Cosmetic Surgery & Plastic Surgery
Dermatology
Eye Doctors
Chiropractors

Our talented Internet marketing team takes the time to research how people in your area search for your services.  If you specialize in specific procedures our team will focus on finding how people search for each of those procedures in your location.   You will receive our recommendation of which terms should be optimized and which should be part of a PPC (pay-per-click) campaign. 

Did you know that consumers equate placement in search rankings with quality?  Being on page 1 of Google and Yahoo! means more traffic and more calls.  It also means you stop being just a doctor in the area and start becoming THE doctor in the area.

In order to maximize your return on investment we create articles and press releases about your areas of practice and distribute them online to powerful directories and engines in order to produce links to your website and increase your website position as well increase consumer confidence in your abilities.

Click Here to Learn More About SEO

Pay-Per-Click Management for Medical Professionals

Pay-per-click campaigns can be a good way to be certain that your website is found when people are searching for your services.  PPC campaigns have a lower return on investment when compared to SEO campaigns for high-volume searches, but a higher ROI for low-volume searches.  We maximize your ROI every step of the way.

How do we distinguish?  Our research team reviews the estimated monthly cost in Pay-Per-Click for each relevant term and compares those results to SEO costs.  We then use a proprietary system to weigh conversion rates (as determined by consumer confidence based on natural listings) and provide you with our recommendation on terms to optimize and terms to target through PPC.

We can create and manage a PPC campaign independent of other services or manage it as part of an integrated approach that maximizes your return on investment (ROI).

Click Here to Learn More About PPC Campaigns