Home | About Us | White Hat Story | Testimonials | FAQ | Contact Us | Blog | Press

Get New Dental Clients With Your Website

August 19, 2008 – 12:19 pm

Just choose one phrase, and conquer it.

Your local dental practice need only work really well for one or two important sets of keywords, the rest is just a bonus.

If you could, say, become the #1 ranking for “Cosmetic Dentist Chicago”, you’ll be able to get the attention and business of the hundreds of people out there searching for the phrase, either researching before doing a procedure or looking for the service right now.

You don’t need to win every battle to win the war.

Choose the phrase you think, feel, and have researched well enough to believe is the phrase that can get your what you want. Then go after it. Optimize webpages for the phrase and its variations, design the site to respond primarily to those class of visitors coming on after searching for that keyword. Focus on them, their your primary audience, and who you’re selling yourself to.

Make sure contacting you is easy, with easily located and obvious phone numbers, maps, street addresses and emails. Make your copy push these visitors into contacting you, so you can get them on the phone or in person to seal the deal. Once you get to that stage, you’re just about done.

Many webmasters will try to do too much at once. Targeting every clever keyword combination on one page. This is a self-defeating practice, especially for a local, specialized dental practice.

Choose the one phrase that counts, and get it.

Greg | Dental and Medical Marketing | Comments (0)

Tools To Check Up On Your Google Status

August 19, 2008 – 12:05 pm

There are many free ways to check out how your shaping up on Google. Here you’ll find a few tips and some advice to help you monitor your performance with Google.

  1. Find Out Who’s Linking To You:

    In the search box at Google.com, type in “link:www.yourdomain.com”. The results will show you every indexed page on google that is linking back to your domain in some way. This will give you a good idea of how your link building efforts are shaping up.

  2. How Well Are You Indexed:

    Every page on your site should be indexed in Google unless you don’t want it to be and have taken mesaures to prevent that (ie members areas, etc). You can find out how well you’re indexed by doing the following: type “site:www.yourdomain.com” into Google search and you’ll get the results of what pages Google knows exist. If there’s some major gaps it means you need to get to work organizing your site better, or creating a sitemap, to make sure everything gets indexed.

  3. Find out your PageRank:

    PageRank goes on a scale of 1 to 10, the higher the better. This is a sign of how important, more or less, Google finds your website. If you’ve got a high page rank, chances are you’re ranking higher in results on the keywords you target. Go to the SEO Chat PageRank lookup and follow the instructions.

Greg | Google | Comments (0)

Online Marketing Works for Law Firms

August 19, 2008 – 11:53 am

Araceli Parra and her firm were on the rocks a few years ago, with few leads, few new clients coming through the door, and a bad outlook for the future.

What did she do?

Use the internet.

After reading up and attending some seminars on web optimization and marketing, she gave it a go. Only 7 days after launching the new site, with improved navigation, design, and SEO principles employed, their site became #1 on Google, and 2 years later its still there.

The firm now relies almost entirely on the huge influx of leads and clients coming to them through the internet, looking for a DUI lawyer in Oakland, California.

What Ms Parra accomplished wasn’t a miracle. It was hard work, built on solid principles and information put together from different sources. Not all people have such success, especially not coming from a web or SEO background, but is possible.

But the big point here is that online marketing does create new leads, and can become a huge source of new clients, with an ROI that is seen in no other medium. Period.

Read source.

Greg | Legal Marketing | Comments (0)

SEO Tips: Stay Away From Band Neighborhoods

August 19, 2008 – 11:35 am

In our quest to build links we can sometimes go to far, or just get tempted to take an easy option that looks good at first glance.

You should be thinking hard before having your link put on any site, especially if that site is a ‘link farm’.

When you read the Wikipedia entry on link farms, you’ll find this:

A link farm is a form of spamming the index of a search engine (sometimes called spamdexing or spamexing).

In other words, those sites that let you easily add a link in exchange for putting up other links are worth investigating and thinking about before submitting to.

Think of it as people and businesses instead of websites: would you want a company with a terrible reputation recommending your services? Probably not, you’ll be guilty by association.

Greg | SEO | Comments (0)

Use the Q and A to Generate Traffic

August 15, 2008 – 3:26 pm

As a Doctor, you’ve got the answers to many, many questions that people spend hours searching the internet for: answer them!

Question and Answers areas, or FAQs as we’ve come to know them, can be a great place for you to provide valuable content for potential patients as well as build some great Search Engine Optimized content.

In the end you get more traffic, and more satisfied visitors that can become potential leads.

Use this area to talk about common questions or those specific to your practice. A pediatrician might talk about common cold care, causes, how to protect children, etc. While a general practitioner that works with older adults might talk about back pain treatments, how to take care, etc.

Whatever you do, share your information, and start generating new leads with it.

Greg | Dental and Medical Marketing | Comments (0)

Making Your Law Firm’s Website Matter

August 15, 2008 – 3:10 pm

Too often companies and business owners decide to invest money in a website because ‘everyone else has one,’ which is okay. The problem is when the thought process ends there.

When you contact web design and marketing companies with that simple phrase, “we need a website,” they should be asking your the important questions you might not know to ask yourself.

  • What’s the purpose of the site?
  • Do you plan on generating leads/capturing lead information with the site?
  • Do you plan on using the site as a platform to increase your reputation and status in the legal field?
  • Do you plan on using the website as a marketing tool in and of itself?

You’re answer should be yes to all of these, and if these types of questions aren’t being asked, it’s time to move on to the next web design company and marketing team.

Your website is so much more than a brochure on the web.

Web technologies make websites into their own medium, capable of much more than print advertising and costing much less than most other forms. Its a one time investment to put up a a new channel to generate and capture leads that can keep doing so for years.

Think long and hard before you launch into the project, and make sure you’re working with people that will ask you the questions you don’t know how to ask yourself. Remember that a website is more than a biography with photographs. It’s a living, breathing medium that can generate incredible numbers for your law firm when planned and executed right.

Greg | Legal Marketing | Comments (0)

Online Advertising Overtakes Mainstream TV in UK

August 14, 2008 – 10:36 am

Last year, spending on online advertising overtook that of mainstream TV in the UK last year.

With more than 40 percent or 2.8 billion pounds ($5.3 billion) in growth, online advertising now makes up for 19 percent of all UK advertising according to UK regulator Ofcom.

The report found that Britons are spending four times as much time on computers and twice as much time on mobile phones in 2007 than in 2002.

“We are spending more and more time with our communications devices but spending less on them,” Ofcom’s strategy and market development partner Peter Phillips said in the report, which covers TV, Internet, mobile and fixed-line telephony and radio.

Most of the spending was in paid-for search like Google AdWords. More than 1.6 billion pounds was spent on search advertising.

The trend is continuing to grow as personal devices and internet technologies become more accessible and useful to the average consumer, and industry forecasts predict online advertising to become more relevant and an even large player worldwide.

Greg | General Marketing/E-Marketing | Comments (0)

Wikipedia Founders To Compete Against Google

August 14, 2008 – 10:27 am

Jimmy Wales, Wikipedia founder, is hoping to threaten Google’s dominance over internet search with the launch of Wikia Search, a project spearheaded by the founder of on of the webs most popular websites.

“Right now in the US in particular we have a really strong concentration of the industry,” Wales said Thursday at the Global Brand Forum in Singapore.

More than 90 percent of searches in the United States are carried out on one of three search engines: Google, Yahoo! or MSN.

Many people in the industry have begun sounding their concern over the concentration of the search market into so few competitors, and especially the overall dominance of Google among the three.

“So a lot of people are really concerned about this… Do we really want all of our traffic, all of our editorial control of the Internet all being piped through one, two or three companies?” Mr. Wales asked. His answer is: No, we don’t.

Unlike the major search engines which keep their technology and ranking algorithms under tight wraps, Wikia will be on an open platform, following the same principles of Wikipedia, where users can edit, change and flag entries made by others.

The idea is for users to participate in meaningful ways when browsing, but so far the Wikia Search hasn’t come online, and to date there has been no information released about the possibility of the new and open platform for search engine marketing advertisers.

Read Yahoo Story.

Greg | General Marketing/E-Marketing | Comments (0)

PPC Tips: Adwords Keyword Tool

August 13, 2008 – 12:04 pm

Google’s Adwords has a wide variety of tools and literature to help you get your site performing well on paid searches.

If you’re just starting out your campaign, one tool of particular use is the Adwords Keyword Tool. The tool helps you find keyword suggestions based on your own ideas or what you’ve seen competitors use, then shows the level of competition and traffic these words receive. The numbers are there for an ‘idea’, and don’t take them to close to heart. The range and difference between keywords is really all you need to grab from here — what’s most popular, and what’s not being used by the competition?

The best way for you to get some great keywords out of the shoot is to use the “WEBSITE CONTENT” option. Here, you can enter the URL of your website, Google will look at it, and suggest which keywords you might want to target in your AdWords campaign.

It’ll give you a place to start. From there, you’ll need to keep changing, tweaking, analyzing and improving, but step one is just getting things started.

Give the tool a try and start off on a better foot.

Greg | PPC Campaigns | Comments (0)

Real Estate Marketing: Build Inbound Links

August 13, 2008 – 11:52 am

Inbound links, or sites linking to your website, are one of the most important factors in your Google PageRank and search engine relevancy.

If no one is linking to you its possible to rank well, but its an uphill battle. Getting sites to link back to your content will keep your site popular in search engines and also increase your exposure.

Think of it this way: if no ones linking to you, they either don’t know about you or your site isn’t worth linking to. If its the latter, we’ve got more than link building issues to deal with, and we’ll save that for another post.

But if they just don’t know about you, we can fix that.

HOW TO GET REAL ESTATE LINKS

There are many free and non-expensive ways to get your link into high traffic areas and grab attention.

You can submit articles on real estate tips and your areas of expertise to directories like eZineArticles, which always contain a link back to your website. You can put out Press Releases online with important announcements, new listings/neighborhoods you’ll represent, etc with PRWeb (not free) and others that won’t charge you. The list goes on.

All of these sites are high traffic areas, and in the case of PRWeb and others, they submit your content into major online and traditional media feeds like Google News and the Associated Press. All of this adds up to major exposure and quality back links.

IT’S WHO YOU KNOW

Networking is probably your best and cheapest route. Who do you know? Who don’t you know that you should? Find relevant websites run by peers and fellow professionals. They don’t have to be real estate agents, they can be home improvement bloggers, or interior designers. Get in touch, shake some hands, and see if you can trade links (you put your link on their website, they put theirs on yours).

Get out there and mingle and build your reputation.

You can’t succeed without traffic, and you can’t have traffic without being visible.

Greg | Real Estate Marketing | Comments (0)