Online retailer of collectibles BigReds.com has filed a claim for over $1,000,000 USD in damages and injuries against internet giant Yahoo.
The click fraud in question is said to have occurred between 2002 and 2006 with clicks coming from Overture/Yahoo Advertising affiliates.
In the lawsuit, filed earlier this month in the U.S. District Court for the Eastern District of New York, Bigreds claimed that the sources of the clicks were not from legitimate users, but were fraudulent clicks from affiliate Web site operators looking to increase their commissions.
Yahoo had allegedly offered $17,000 in compensation for “bad clicks” in this time period, which was rejected by BigReds.com as being insufficient.
BigReds.com essentially alleges that Overture/Yahoo knew which clicks were bad, where they came from, and from which keywords they were generated and did nothing about until pressed in 2006, when Yahoo offered the $17k.
Source: Computerworld.com
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