January 25, 2008 – 2:32 am
It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility.  Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can […]
January 24, 2008 – 1:13 am
Geographical targeting is one of the best ways to improve traffic for your firm’s site. You want to rank higher for specific keyword searches which include a location; for example, “personal injury albany ny.” Many of these can have millions of returns, which is why you have to be competitive and place yourself on the […]
January 22, 2008 – 1:12 am
The #1 thing to remember when developing the graphic design for your firm’s site is to focus on what your clients want, not what you want. Put yourself in their shoes and picture what would impress you if you had just stumbled across the website and were looking for legal advice.Â
Avoid bells and whistles; […]
January 21, 2008 – 1:11 am
There are many reasons to develop and maintain a blog on your firm’s website. A legal blog can be used to add content to your site, improve your organic search engine rankings, help place you as an expert in your field, and exist for customer reference.   Blogs also help develop regular traffic, driving up search […]
January 19, 2008 – 1:10 am
The first thing you should do when writing an online newsletter is to take off your lawyer hat and put on your client hat. Consider what your clients or potential clients may want to read or learn about. What could you tell them that will make your firm stand out?
Think about what questions your clients […]
January 18, 2008 – 1:08 am
Every year, readers of the Wall Street Journal are asked to nominate the most newsworthy lawyer of the year. Nominees for this year included former Attorney General Alberto Gonzales, Pakistan’s Chief Justice Chaudhry, and Roy Pearson of The Great American Pants Suit. However, the most surprising nominee that came from WSJ readers this year was […]
January 17, 2008 – 1:07 am
According to Michael Jenson of WebProNews, Google has managed to start indexing newly submitted websites in less than 24 hours (see: http://www.webpronews.com/blogtalk/2008/01/07/google-indexing-sites-in-1-day-again).
He’s found success by developing seven steps, as seen in his article, “7 Steps to Get Your New Site Indexed in 24 Hours” (see: http://www.webpronews.com/blogtalk/2007/11/26/7-steps-to-get-your-new-site-indexed-in-24-hours). The simple formula produces results, and it can […]
January 16, 2008 – 1:07 am
SEO seems like the way to go when it comes to website advertisement. However, when you use PPC instead of depending on organic search results, you have more control over your advertisement campaign. You get instant results, without the extensive development campaigns and constant build-up.  There is no wait for months to see if your campaign […]
January 15, 2008 – 1:05 am
Word-of-mouth advertising is the most time honored form of advertising available, and very effective if used correctly. Despite the many other forms of advertising available today, you can still utilize these skills in the online world by participating in forums and discussing your business and products. The idea is to advertise without being intrusive.
Start by […]
January 14, 2008 – 1:04 am
According to eMarketer, in 2008 U.S. companies will be spending approximately $27.5 billion on online advertising, which translates to about 9.3% of total US media spending. That’s a significant increase from 7.4% in 2007.Â
It’s obvious the market for internet advertising is growing, and in order to succeed you’ve got to be at the cutting […]
