March 31, 2008 – 10:01 am
Amongst the various clients in the Real Estate business that we have consulted, there is one thing that is noticeably lacking in almost all of their websites: information.
Of course, they have their property listings (which is important information to have on there), but there is another type of information that their customers want and that […]
March 30, 2008 – 10:00 am
A tough economy has led many Americans to look for creative ways to make ends meet. Stay-at-home parents and caretakers, students and full-time workers are all looking for ways to increase income while keeping a realistic approach to the fact that even when times are tough there are only 24 hours in a day.
Online opportunities […]
March 28, 2008 – 11:47 am
Implementing a RSS Feed for your current website requires little work and provides big returns.
RSS Feeds are a great tool that allows your interested readers to “subscribe” to your website. When you make updates, the new content is syndicated out to your subscribers where they can read it in their preferred “Reader”.
This is a great […]
Business owners and entrepreneurs around the world are always looking for the next big thing, the big splash, pie-in-the-sky dreams becoming realities.
Though dreaming big is always important, in difficult economic times it is just as important to be realistic and sticking to the basics of what works. With a well diversified client portfolio, I am […]
When people browse for homes, rental units, and land, they’re typically not taking notes. Unless the buyer is at an end stage, and he just happened to land on your site and find exactly what he’s looking for, chances are that this customer will look, think about you for 5 minutes, then forget.
A great way […]
March 26, 2008 – 12:31 pm
If you’re business is currently investing in Google AdWords and you don’t have a landing page, get one.
Here’s why.
Web surfers have short attention spans… If they’re searching for a product or service you’re providing you want them to find it the second they click through your Google ad. If they don’t see it within seconds […]
March 25, 2008 – 11:01 pm
Different people, experienced or inexperienced in web development, assess the value of a website differently. Is it pretty? Are the graphics original and cutting edge? Does it have attention grabbing flash banners? Or, others might say, is it usable? Readable?
Accessible? Can I find what I want?
The sweet spot is between these two visions of what makes a successful website. Flashy graphics and banners are always nice to have, I but only if they are serving the larger purpose.
Today I want to focus on simplicity and why it is always best to be too simple rather than too flashy.
THINK CRAIGSLIST, FACEBOOK, and GOOGLE
Three of the largest and most successful websites in the world have very little to their websites. Google has its branding image and a search box, Facebook a simple two-tone design with straight-forward navigation, and Craigslist has about zero-zing factor—its plain, but it works, and that’s why people use it.
Traffic is important for your real estate website to be successful, but it is not the be-all end-all of an internet marketing strategy.
To make the most of the traffic your site generates, you need to make sure your site is usable, and that it is designed to funnel your clients to an action page. Think […]
What is the role of public relations in business? With consumers flocking to the Internet to find everything from a luxury handbag and the best online stock trading company to the best wedding toast and VoIP wholesale rates is there still a place for traditional public relations?
In a word. Absolutely! As an Internet marketer whose company does absolutely no offline public relations, I still tell clients repeatedly that there is great value in traditional public relations. Top public relations gurus like Christine Dunn of Savoir Media harvest the power of the Internet and partner with online marketers to create cohesive plans that have the greatest impact for their company.
Newspapers, news programs and magazines are all powerful marketing vehicles that can change a business’ success overnight. Establishing a strong web presence, having a compelling website and product or service and a well-written and informative blog can all make you and your business more attractive to media outlets hungry for information and stories.
