The most important factor in any Pay-Per-Click campaign is the set of keywords you choose to market with. Make sure they’re the right ones, and monitor and change them as needed.
The internet is complex, with millions of users carrying out millions of searches every day. When you’re paying for every click, you want to make […]
Keywords are the all important blocks of a strong SEO campaign. When developing a website for real estate, be sure to employ strong variations of geographical keywords.
Some “geographical” variations include:
City name, nicknames
Neighborhood name, nicknames
Well known streets and intersections
Landmark features in the area, such as hotels, museums
County name, nicknames
School district names, nicknames, mascots
Major access highways nearby […]
April 29, 2008 – 12:09 pm
Google’s PageRank is determined by inbound links to your website, and the keywords found within these hyperlinks. There’s evidence that backlinking to content within your own site can also do quite a bit to help raise your PageRank.
Make sure that the links on your website that lead to other pages within your domain always feature […]
April 29, 2008 – 11:59 am
Link Building is creating inbound links to your website, either by offering reciprocal links, or by participating in online forums and leaving links back to your homepage. This is a keystone strategy in building traffic for any website, and can help grow your dental practice’s online presence, too.
People are always looking to have their questions […]
The default settings on several free CMS platforms (Joomla!, Wordpress, etc) leave you with non-human URLs for your content pages. This is limiting your SEO power!
Google, Yahoo, and other web indexers look at the URL of a page when ranking it. If keywords show up in that URL that are part of the search string, […]
Using the right keywords is essential to roping in the traffic your site needs to be successful. The right keywords give you high visibility, and bring you the right type of people that you can sell your services to.
A simple tip to keep in mind when choosing your keywords is to avoid being generic.
If you’re […]
Most dentists spend a good deal of time and money sending out postcards to remind regular patients of their cleanings. You can save money and generate more sales by taking client’s emails and creating eNotices and eNewsletters to replace the snail mail approach.
SAVING MONEY
When patients visit your clinic, begin taking down their emails and entering […]
If you spend any time on the net researching how to market your website and its services online, I’m sure you’ve stumbled upon at least a dozen different eBooks with great titles, many of which you probably downloaded.
But eBooks aren’t only for the internet guru. They can be for the law guru, too.
WHAT TO WRITE
Your […]
Google has begun to offer graphic mobile ads to its AdWords and AdSense campaigners.
Several of its rivals have already offered such mobile advertising, but says Greg Sterling, Mobile internet usage is still relatively low, so Google hasn’t missed out on any opportunities.
Google could actually have an advantage over competitors in the mobile banner-ad market because […]
Over the past few weeks the Microsoft bid to buyout online advertising rival Yahoo has seen raised rhetoric.
Thus far, Yahoo has been unwilling to accept Microsoft’s offer, claiming that it undervalues the firm and its potential future earning power.
Now Microsoft’s CEO has said he will walk away from the deal and offer a lower number […]
