April 23, 2008 – 12:37 pm
Without paying attention to your PPC Campaign, your spending can sky rocket while your ROI dwindles.
Keep in touch with your Google AdWords campaigns by scrutinizing data and starting on the right foot.
Before setting a budget or choosing where to display your adds, the first step is creating good, functional adds. Do some research and get […]
April 23, 2008 – 12:28 pm
You’ve got a great website, nice listings, and some great articles on your website, so now its time to start getting active elsewhere on the web.
The more your website and your name shows up in links around the net, the better your page ranking, your exposure, and the sources for potential leads.
Some steps you can […]
April 23, 2008 – 12:18 pm
Internet Marketing for Dentists isn’t all the much different from marketing other things on the internet at its root.
You have a service/product, a potential client pool, and a goal to convert browsers into customers.
The marketing part is the glue between those steps.
Choose One Potential Client, and Go After Them
Let’s say you want to get more […]
April 23, 2008 – 12:07 pm
Google can be severe to sites it deems as using other peoples content without adding any value of its own.
Sites like automated feed aggregators (websites that take posts from other websites and blogs and publishes them as their own, usually with a lot of Google ads and/or affiliate adds scattered around) often get the hammer […]
One of the best ways to use the internet as a marketing tool is to build yourself into an authority on your field of expertise. Once you start showing up in all the right places, get linked in to all the right places, and have a general name recognition as the go-to guy (or girl) […]
April 21, 2008 – 12:59 pm
Whether you’re web programmer or not, making sure your website pages have specific, unique, and relevant titles can give your site a big boost in SEO.
The title tag appears in the header of your web pages, and looks like this:
<title> This is the text Google looks at, your PAGE title </title>.
You can modify your […]
April 18, 2008 – 12:06 pm
A website can be much more than a static brochure. It’s a dynamic medium, and when you use the right tools and maintain it regularly, it can become a major conversion point for new patients. If you’ve been running a static website that only tells people the simple WHAT of your practice, it’s time to […]
April 18, 2008 – 11:20 am
The most effective way to get clients, regardless of your business, is to establish yourself as the authority on whatever it is you do. For Attorneys, this is particularly important.
With everyone turning to Google as first step to finding answers, its important to have a web presence that is visible online and that potential clients […]
April 17, 2008 – 12:38 pm
Yahoo seems to be considering handing over its search advertising operation to industry giant Google, reports say.
Yahoo announced a successful test run carried out last week, after using Google’s services to run ads along its search results.
Officials from both Yahoo and Google had declined to comment.
Yahoo has been looking for ways to get away from […]
April 17, 2008 – 12:14 pm
Online retailer of collectibles BigReds.com has filed a claim for over $1,000,000 USD in damages and injuries against internet giant Yahoo.
The click fraud in question is said to have occurred between 2002 and 2006 with clicks coming from Overture/Yahoo Advertising affiliates.
In the lawsuit, filed earlier this month in the U.S. District Court for the Eastern […]
