One of the cheapest and most effective forms of advertising, an Internet Marketing Campaign can grow your cosmetic surgery practice rapidly.
Before any cosmetic surgery, a patient is going to be collecting as much information as possible, usually from the internet. This means you have thousands of potential clients out there roaming the internet, looking for […]
Pay-per-click (PPC) campaigns aren’t just for ecommerce stores. You might not be selling a special discount blender but you are selling a service.
One of the best things about PPC is that you are guaranteed good rankings. Well, you pay for them, so why not? But seriously — PPC allows you to develop a simple ad […]
After a deal ensuring $900 million in ad revenues to MySpace up to 2010 regardless of ad clicks, Google is still having trouble monetizing the social media giant.
“MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to […]
An industry report released today announced the strong growth in ad views, further sign of the growing reach of online advertising.
Web tracking firm comScore Inc’s monthly report on “paid clicks” showed Google’s U.S. growth at 19.6 percent in April from a year ago, compared with growth of 2.7 percent in March and 3.1 percent in […]
With the growing competition between online realtor websites, you need to offer more than a photo of the property and a link to your email.
Buyers want to know as much as possible without having to look hard. That means that once you get them to your website with SEM and SEO tricks, you need to […]
If you don’t already know, internet marketing strategies are generally labeled either White Hat or Black Hat. Just like those old Western movies, Black Hat signifies the bad guy. Using black hat strategies can work temporarily, but the inevitable punishment, up to and including being banned from the major search engines and PPC services, are […]
For those important keywords, of which you probably have a set of two or three, it’s usually a good idea to do something special. Think of it as showering extra attention on your boss’s kid or buying a fancy present for the Secret Santa your significant other’s family is having.
For dental practices, we’re always thinking […]
Link building and link exchanges are an important and useful step in optimizing you website for Google searchers. But there is such a thing as going too far.
Here’s an interesting note in a document I’m sure not many people read.
Keep the links on a given page to a reasonable number (fewer than 100).
Where’s that from?
The […]
Websites can succeed for many reasons. When looking at a successful website you can find many different things that may lead to its success. One thing that seems to be true of many successful websites is that they are simple, straightforward and easy to navigate.
Though many website owners and designers still get mired […]
E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]
