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Monthly Archives: May 2008

Attorney Marketing Tips: Email Blasts

Email blasts are a widely used tool by all sorts of different online businesses. They help create brand awareness, keep visitors connected with your web presence, and help you promote your successes.
There are many free mailing list tools out there that you can implement into your website. These often help you set up a form […]

SEO Tips: Google Only Reads The Free Stuff

Google’s indexing webcrawler (the bot that goes through your site periodically for search indexing) only indexes the FREELY accessible content on your page. If you all your good content is locked away for users, time to let some of it out.
If all the really good, SEO optimized content you are producing is only available to […]

Dental Marketing: Success In Steps

A successful internet marketing campaign involves more than a website design. The best way to plan your strategy is to think of your website and marketing as a series of steps.
STEP ONE: Get the user to the site
Either by writing optimized articles, using Pay-per-Click advertising or a combination of the two and other strategies, you […]

Attorney Marketing Tips: Use The News

As an attorney, I’m sure there are highly publicized trials and suits that are picked up by mainstream media on a regular basis that are related to your practice. These events generate a lot of user interest, and if you can get related content up that’s related to these events quickly you can benefit from […]

CNET acquired by CBS

CBS Corp. has purchased CNet Networks, Inc. for $1.8 billion USD.
At $11.50 a share the offer includes a very large premium of 45%, possibly to keep CNet shareholders happy.
“Our idea is to have our content wherever, whenever you can get it, and adding CNet just makes that happen faster,” Moonves said.
The purchase is an attempt […]

Craigslist Counter-Sues Ebay

In a turn of events, Craigslist has filed a counter-suit alleging Ebay used it’s minority holding to steal trade secrets.
The counter-suit is in reprisal to Ebays own charges that Craigslist discriminated against Ebay as a shareholder.
In addition to unfair competition and fraudulent business claims, the countersuit accuses eBay of copyright infringement and using misleading advertising […]

Real Estate Marketing: Using Your Email List

Hopefully you read this post about why your Real Estate business needs a newsletter so you’ll already have one in place. If not, get to it, then read on.
If you’ve begun to grow and maintain an email list you’ve made yourself an awesome marketing tool. This can be used to promote your business in many […]

Monitoring Your PPC Campaign

There are many great tools on the market that help monitor your PPC campaign traffic. By utilizing these you can see how the visitors that come in through your PPC add behave. Are they looking around? Leaving right away? This is important information that can save you money and enhance your ad strategy.
Because we love […]

Using Google AdWords to Market Your Dental Practice Locally

PPC or Pay Per Click campaigns can be a cost effective way to advertise your website around chosen keywords. Using Google’s AdWords you can also target geographically, which for a dental practice is a great tool.
You don’t want to waste money on clicks from people that live 2,000 miles away. You want customers within your […]

Optimize for Google: Learn How To Spell

When optimizing your website to rank well on Google there are literally hundreds of things you should or should not do. Keyword density, the use of semantic HTML, choosing good titles, and many more are frequently discussed here and else where.
But what about spelling?
With all the strategizing and tweaking of technologies to make your site […]