With all the power that modern flash bang that web designers have in their stock, it might be tempting to load your Law Firm’s website with flashy graphics, applications, and gizmos.
Please don’t.
Your law firm is not a video arcade nor is it a multimedia gaming center. It is a business, and the website is there […]
If you’re thinking of getting rid of old content or changing the URL of that content, think again.
The older content on your site will naturally rank higher than newer content that is equally optimized and well written.
Consider making sure links to newer content are prominent on these older pages, but do not toss them […]
Content is at the root of SEO success and driving your traffic. The easiest way to build content is by writing short articles that are focused, specific, and useful for your target audience.
For marketing your medical practice online, consider what information your regional clients are looking for — tips for staying healthy in the flu […]
Google and other search engines are constantly updating their search algorithms — the complicated series of criteria on which a site is evaluated and placed in a search results listing.
Links have always been important, but in the past you could get away with a high volume of links from anywhere and succeed — now Google […]
After running a test a several weeks ago, Google and Yahoo have inked a long term deal.
Before anything really happens, however, the deal is being investigated for 90 days for possible trust violations.
The move will see Yahoo search results using Google’s superior technology to display ads along its results. The partnership should boost annual revenue […]
Google announces a new powerful and free tool for media planners: Ad Planner.
Companies like ComCast offers this service for a fee, but Google is now offering up a less powerful version for free to its AdWords users.
The Ad Planner lets you search for the best sites to display your ads on.
When using Google Ad […]
Video captures your visitors attention better than static pictures — are you using it to promote your properties and your realtor practice?
Using services like YouTube to host your video for free, for a little work on your part you can make walk through videos of your properties to give visitors an indepth, narrated experience of […]
All major online advertisers allow you to use multiple ads for the same keywords, which you can use to optimize and test the effectiveness of your copy.
Sometimes just changing one word in your PPC copy can result in more clicks, but you wouldn’t know it if you’re not running multiple variations on the same keywords.
Many […]
We spend a lot of time talking about how to get users to your medical practice site, but what about after they land?
If you have a high PageRank, receive thousands of hits every day via organic and paid search results, you could still be receiving very little benefits from your web site.
Optimizing your website for […]
Google Image Search is a powerful way to attract traffic to your website, and best of all your competition probably isn’t doing anything to compete against you in this field.
Image Search optimization is very similar to standard copy and web optimization, though it has its unique tags and tips. Follow this simple guide and get […]
