Bob Weiss wrote an interesting article here that discusses the impact your website has on sitting jurors.
Interviews with jurors reveal that they look at your firm’s website, read about its past and its people while sitting for trial.
Weiss notes that “defense counsel may want to soften their image of being Goliath’s hired guns via […]
In a story published today, Matt Cutts discussed why good directions and other improvements can help get your website noticed by Google.
Most of Cutts’ tips involve issues discussed regularly here, such as the importance of keywords and tags, but he shed light on another important tool: good directions.
Google’s Local Business center (google.com/local/add) is the place […]
A great way to increase your dental practice’s exposure and prestige online is by answering people’s questions.
When we want to know something, we go to Google or other search engines and look for the answer. When you write good, keyword rich content that answers specific questions, people find your website, increasing your potential to capture […]
Potential clients are searching the internet for their representation, and if you’re not taming the power of SEO, you won’t be found.
SEO is Search Engine Optimization, and it means making your website optimized for keywords. The keywords are the search phrases that people looking for your service would be using.
If you’re a divorce lawyer […]
In an undisclosed deal, Microsoft has purchased TV Ad company Navic Networks, a TV advertising technology company.
“Navic is a great illustration of the continued investment that Microsoft is making in the TV space,†said Scott Ferris, general manager for emerging media in the advertiser and publisher solutions group at Microsoft.
We can expect more acquisitions in […]
Vinton Cerf, a Google Executive, speculated that soaring gas prices might actually help to ‘fuel’ online growth (pun intended).
Although I’m not happy with increased oil prices, the Internet (industry) may actually benefit from that as people turn to it as an aid to improve their efficiency … We may turn increasingly to video conferencing or […]
If you’ve optimized your website, created interesting content, solid listings, and are receiving a ton of traffic, congratulations!
But are you capturing leads from your traffic?
If you’re scratching your head, pay attention.
Tons of traffic and success is great, but if you’re not capturing leads (getting contact information and building a lead database) then you’re missing […]
When positioning your PPC ads, search engines take a look at where you’re directing the customer. If the landing page is not “relevant” to the keywords, you’re not going to get good placement and you’re going to pay more per click.
Before you create an ad for AdWords or other PPC services, make sure you’ve got […]
If you’re doing things right, your receiving feedback and questions from visitors to your website either from comments on your blog/content, or via web forms you provide for inquiries.
Hopefully you’re either using a CRM (Customer Relantionship Management) software with your website or keeping track of the names, emails and questions in an spreadsheet.
You’ve also most […]
Google does not use your meta description in its search results pages. Instead, it looks for the keywords in the search string, and displays the text surrounding these keywords.
I don’t think I need to say much about how important that text can be — it will and does make the difference between a click and […]
