You might be a diligent reader that commits every word to memory, but most folks just aren’t. Especially online.
When writing we usually seek to avoid repeating ourselves, but when it comes to online marketing, we should be productively repetitive.
If you’ve ever studied a foreign language, or any subject for that matter, you’re probably familiar with […]
The online marketing strategy for your medical practice should focus on you and what you do best.
If you specialize in removing slivers from peoples hands, then that’s what your site ought to be focused on.
Too often, websites and their owners try to bring home the whole cow when all they really need is a gallon […]
We’ve spoken regularly on the blog about writing content articles that can capture organic search leads, motivate users to share contact information, and establish your credibility and expertise.
There’s always something more to be said, ideas to be shared, on the topic of content and articles. Your sites textual content is King, after all. While it […]
Any pay-per-click campaign ultimately depends on a landing page. Getting good placements at a good price, and drawing in the right focused traffic is hard, but getting users to stay might be even harder.
Landing pages need to established credibility instantly. This means the design aesthetics and the high priority copy (headlines, bullet points, etc) need […]
Sprint Mobile is releasing a new web browser for their mobile phones that will make surfing the net easier for users, complete with a Google search box.
The web browser, named Sprint Web, will offer a customized homepage that displays content that users frequent. For example, if the user frequently visits financial sites, the home page […]
Tomorrow afternoon Yahoo! is expecting to here it all from angry shareholders at their annual meeting.
The major search giant recently made peace with rogue investor Carl Icahn, but many other shareholders remain angry with managements performance and handling of recent events, primarily those concerning botched deals with Microsoft.
Yahoo’s stocks plunged more than 30% after Jerry […]
Are you referencing the names of schools in the area within your content and page titles?
People moving to your neighborhood and looking for a nearby dentist will also be researching area schools.
If you’ve taken the advice from other pages and written articles for newcomers to the area, hopefully you mentioned the school districts already […]
Incoming links are, almost always, a good thing for your sites PageRank.
There are exceptions, like being linked to from spam sites or by ‘buying’ you links placement on a site. But for the most part, inbound links are good.
Good vs Great
Google likes good links. These come from sites that have lots of them, like directories, […]
What do you do? How do people think of you in words?
Answer those questions, and target those words.
For example, if your a patent lawyer in Washington, DC, people might think of you in words as “DC Patent Lawyer”, or “Patent Services in DC”.
Find the phrase that gets good search traffic (more than 50 searches a […]
Aim for the middle with your keywords. It may sound a bit backwards, but it will bring you more traffic in the end.
By aiming for the middle, we’re targeting less-popular keywords that are highly specific to our content rather than the big and obvious keywords that the entire WWW is after.
This means higher rankings for […]
