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Monthly Archives: July 2008

Medical Practice Marketing: You’re Already Popular

If you’ve been hesitating about taking your medical practice online and marketing in the virtual world, stop–you’re already popular.
According to studies, medical searches are one of the top reasons for internet searches.
That means a majority of internet searches are actively seeking information and services that you can provide. The demand is strong and will stay […]

Lawfirm Marketing Online: Use Social Media

There’s many places to get your content out into the world without paying a dime. Are you limiting yourself by ignoring social sites like Digg?
Digg, StumbleUpon, Reddit, del.icio.us, and the list goes on.
These are high traffic aggregators of news and article content that millions use every month. It doesn’t cost anything but a little bit […]

Is Google Getting Too Big?

Google is the McDonald’s of the Internet world.  The problem is, there is no Burger King or Wendy’s competing against it.  Yahoo has been sinking faster than a ship that collided with an iceberg and there is no Leonardo or Kate around to make watching it interesting.  Microsoft is as effective in breaking into the […]

Microsoft CEO Steve Balmer Advocates Big Web Investments

Microsoft Steve Balmer reiterated the need for big web investments, claiming they will reep large benefits in the future.
“We have the opportunity to create, by pursuing this world in which everything goes digital, is certainly at least 40, 50, 60 percent or more of our total economic value today,” Ballmer told analysts.
Microsoft has serious skill […]

Rumor: Google to Buy Digg for $200M

As far as rumors go lately, Google is on the point of inking a $200 million deal to buy news community Digg.
And if Google doesn’t do it, rumor has it Microsoft is lurking in the background ready to swoop in.
“This rumor has been around for a couple of months. But this is the most concrete […]

PPC Campaign Tips: Make Each Word Count

PPC ads are very similar to a Haiku poem — limited space, where each word must pack a punch.
Let’s be honest, a dozen words can be tough to sell with, but it can be done. It helps that people are used to internet ads, the limitations, and pretty savvy when it comes to analyzing text […]

Real Estate Marketing: Agent as Brand

Any marketing strategy typically revolves around a brand, its promises, and its image. Have you considered yourself in this light?
You need to stand out, capture peoples interest, and give them something that others aren’t offering.
Surely you have a skill set, experience, and a niche in the market that sets you apart, or a manner in […]

Dental Internet Marketing: Rank Well On Google Local Maps

We’ve already discussed how getting yourself into the Local Businesses of Google Maps can bring you good rankings and a boost in traffic. But how do we rank even better WITHIN the Local Maps?
Usually sites that are physically located closest to the IP rank at the top, but this isn’t always the case. So what’s […]

Google Tips: Don’t Try to Win ‘em All

Matt Cutts, Google Search guy, said it himself. It’s best for website owners, especially bloggers, to focus on a small niche first.
By launching a site that goes after every related keyword and topic you’re over expanding yourself. If you’re on a small budget with a small staff, or if you’re doing ti all yourself, its […]

Attorney Marketing Tips: Do You Need Multiple Sites?

Law practices can often cover a wide range of areas, which can complicate your ability to rank high on search results.
This is because search engines like to find focused and specific sites to suggest first, and if your webpages reference too many areas and keywords, it can dilute the PageRank and relevancy in the search […]