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Monthly Archives: July 2008

SEO Tips: Don’t Clutter Titles

The title tags of your web pages are extremely important should contain relevant 1st and 2nd tier keywords in a short, descriptive way.
And unless your company name is well recognized and a household name, get it out of there.
For the typical small business competing for good search placement, placing your company name in your title, […]

Medical Practice Marketing: Publish Research and Expertise

Blogs, newsletters and websites are constantly searching the net for informative articles on health, diseases, colds and medicines — will they find your own expertise out there?
A big part of online marketing for your medical practice is becoming visible. The only way to do that is to have great content that other people and especially […]

Online Marketing for Lawyers: Join the Conversation

Besides being active on your own site, you need to be joining in the larger conversation around the web.
It’s good that you’re writing a ton of fresh content that readers are eating up, traffic is growing, and your blog has become a hit with a dozen comments on each post.
But what about elsewhere?
Now that […]

TiVO Will Stream YouTube Videos

TiVo will begin allowing subscribers to stream and bookmark YouTube videos on their broadband enabled TiVo boxes.
“Will there be a time when people turn on their TV sets and watch YouTube videos instead of TV shows? Time will tell,” Maitra said.
According to rating frim Nielsen//NetRatings, YouTube attracted 68 million unique uesers in May who streamed […]

Yahoo Warns Shareholders

Yahoo posted an open letter on its website to shareholders warning that activist investor Carl Icahn’s agenda presents “significant risk” to their investment.
“Your board of directors believes strongly that the Icahn-Microsoft agenda - as presented to us jointly last week - will destroy stockholder value at Yahoo, serving only their very narrow special interests, clearly […]

PPC Tips: Keyword Phrases

Sometimes we’re tempted to put in short, generic keywords in the hopes of getting more clicks and more attention. When it comes to PPC campaigns, this isn’t a good idea.
While you *may* get more clicks, they’re going to be mostly useless. The more generic your Keywords, the more generic your audience. A percentage of people […]

Real Estate Marketing: Help People Relocate

Your knowledge and services as a Real Estate Agent are indispensable to people moving to your area. Are you using it to bring in new leads?
You, the relocating person, and the internet are a perfect match. Most likely, someone moving to a new area will turn to Google or other major search engines first, and […]

Dental Internet Marketing: Google Maps

Google Maps benefits local businesses like Dental Practices more than others: are you taking advantage of the opportunity to get on the first page of results?
You may have noticed the last time you searched for a hotel in a city (ex. hotels in Cleveland), that the first set of results are from Google Maps.
By listing […]

Google Tips: Link Building

More than other search engines, Google considers your link popularity to be very, very important.
What’s this mean? If similar sites of value aren’t linking to you, you’re nobody. On the other side, if they are, you must be some hot stuff, welcome to spot #1.
Link building isn’t easy, but it can be pretty straightforward. If […]

Attorney Marketing Tips: Reasons To Blog

Among the many options you have as a Lawyer starting to create an internet presence, you could do much worse than start with a blog.
Blogging has several advantages over creating a full blown website:

Cheap. Blogging software such as Wordpress is free, and you can even have them host the blog for you (Wordpress.com or Blogger.com […]