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Monthly Archives: August 2008

Online Medical Marketing: Seasons and Schools

When school starts up again parents will be looking for information about sicknesses, preventing them, and treating them. Especially during flu season, the changing weather and other events.
This is your opportunity to start putting up short articles on a blog or just posted to your website that address these concerns, your services, and your location. […]

Law Firm Internet Marketing: Capture Leads

If you’ve followed some of our earlier advice and started posting articles and advice on your website for visitors and search engines, you’re already half way there for the next bit of advice.
It’s great to have a lot of traffic coming to your site, especially when those visitors are finding you as they search for […]

NBC Has Some Success With Internet Video Ads

NBC’s effort to run advertising on streaming olympic games coverage was awarded a bronze medal by eMarketer.
NBC brought in $5.75 million from video ads in their streams, which may seem impressive until you compare it to what CBS made off of one single college tournament game last year (four times more).
Errors were made: forcing folks […]

MySpace Beats Yahoo in Display Ad Views

Industry data shows that Fox Interactive Media, led by its flagship Myspace.com site, has beat out Yahoo Inc and it’s member sites in the US market for online display advertising.
Web audience measurement firm comScore said this week that Fox Interactive’s sites garnered 56.8 billion advertising views in June while Yahoo managed 53.1 billion.
However, while viewership […]

Real Estate Marketing Online: What Do People Ask You?

As a real estate agent, people are bouncing questions off of you all the time.
They want to understand how a mortgage works, how they apply, what the neighborhood is like, how good are the schools, etc… You’re so used to hearing them and answering them that you might not even realize that these people are […]

PPC Tips: Avoid Deactivated Ads

Has Google recently sent you a polite message saying your ad will be deactivated if you don’t place a higher bid?
Relax. No big deal.
But don’t pay for it.
What’s happening is that the keywords in your ad aren’t matching the keywords that you’re targeting very well, and Google is thinking your ad is irrelevant. That means […]

Marketing Your Dental Website

Use your best content to start capturing leads with your Dental Website.
You’re already writing some great content and posting it on your website. This has brought you new traffic, and things are looking up - except for conversions. So far, very few clients have come through your door as a result of your effort.
Internet marketing […]

Ranking Well On Google: Forget the META Tags

In the good old days, we used to jam millions of keywords into our meta tags to show up on search engines. Then the web grew up.
Google really doesn’t care about your meta tags. In their mind, visitors can’t see them, and they are very likely to be abused by webmasters that are (shock) trying […]

Law Firm Marketing: Stick To The Niche

Attorney’s can easily waste a majority of their time following up on bad leads, clients who just aren’t a good fit for their practice or unlikely to become paying customers.
This can be a result of targeting too general of an audience, and the same can plague your online presence.
Success stories of internet marketing become the […]

SEO Tips: Titles For Pages

Your title tags ought to be unique and specific for every single page on your website.
This means what you’re currently doing, using your company name and a tagline for every page, isn’t cutting it.
That title tag tells search engines what this page is all about. The overarching theme of the text it’s going to be […]