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Monthly Archives: August 2008

Medical Practice Marketing: Get Feedback

Consumers, patients, customers, or whatever else you want to call them, all have the same desire for a quality experience.
Your website should be a place where they can be reassured about the quality of the experience while learning about the skill and prestige of your practice.
Ask some of your regular patients if they wouldn’t mind […]

Law Firm Internet Marketing Analytics

Whether running an online marketing initiative for your law firm’s website or not, you need to be keeping track of your web analytics.
There are powerful free tools out there, like Google Analytics, which let you get a deep and detailed understanding in the form of reports on your site traffic. These reports tell you where […]

Microsoft Lays Out Plans to Catch Google

Microsoft laid out its strategy for catching up with search giant Google at the Search Engines Strategies Conference and Expo in San Jose tuesday.
Satya Nadella, Senior VP of Search and Advertising at Microsoft, spoke about big investments and better technology to help shoot Microsoft up in the battle.
It’s rumored that the major software firms acquisition […]

Yahoo Wants To Mesh Internet and Television

After various rumors and online whispers Yahoo has unveiled plans to mesh the power of the Internet with Television.
Eric Kim, Intel Senior VP at Yahoo, vowed that television “would no longer be a passive experience unless the viewer wants it that way.”
“This effort is one of what we believe will be many exciting new ways […]

Using Blogs with Real Estate Marketing Online

Real Estate Agents are turning to the blog as a powerul source of lead generation every day, and with good reason.
Here’s the short list of why a blog works as well as it does:

They’re free — or can be. Blogger, Wordpress, and more allow you to have a blog in minutes for the low price […]

PPC Tips: The Scary Landing Page

As a surfer you’ve encountered them. You notice an ad in your Google results that looks promising, you click, and then you land on a hideous site that screams ’scam’.
You most likely clicked back to the results in less than 1 or 2 seconds.
To be fair, that page may have been for a legitimate and […]

Get New Dental Clients With Your Website

Just choose one phrase, and conquer it.
Your local dental practice need only work really well for one or two important sets of keywords, the rest is just a bonus.
If you could, say, become the #1 ranking for “Cosmetic Dentist Chicago”, you’ll be able to get the attention and business of the hundreds of people out […]

Tools To Check Up On Your Google Status

There are many free ways to check out how your shaping up on Google. Here you’ll find a few tips and some advice to help you monitor your performance with Google.

Find Out Who’s Linking To You:
In the search box at Google.com, type in “link:www.yourdomain.com”. The results will show you every indexed page on google that […]

Online Marketing Works for Law Firms

Araceli Parra and her firm were on the rocks a few years ago, with few leads, few new clients coming through the door, and a bad outlook for the future.
What did she do?
Use the internet.
After reading up and attending some seminars on web optimization and marketing, she gave it a go. Only 7 days after […]

SEO Tips: Stay Away From Band Neighborhoods

In our quest to build links we can sometimes go to far, or just get tempted to take an easy option that looks good at first glance.
You should be thinking hard before having your link put on any site, especially if that site is a ‘link farm’.
When you read the Wikipedia entry on link farms, […]