Law practices can often cover a wide range of areas, which can complicate your ability to rank high on search results.
This is because search engines like to find focused and specific sites to suggest first, and if your webpages reference too many areas and keywords, it can dilute the PageRank and relevancy in the search bots eyes.
News Site, or Better Organization?
Some marketers recommend multiple sites for each area of your practice, but better organization can do a better job.
Are each of your law firms practices given their own area within the structure of your site with their own folders and subdomains?
If not, they should be. The only place you ought to mention all the things you do is on an informative “About Us” type of content page. Otherwise, stick to the message as it relates to a specific area of practice and focus on the relevant keywords.
For example, let’s say your practice handles injury, divorce and bankruptcy. Your site architecture should look, at least somewhat as follows:
- Root - Homepage
- Injury - (www.yoursite.com/injury)
- Injury subpage 1
- Injury subpage 2
- Divorce - (www.yoursite.com/divorce)
- Divorce subpage 1
- Divorce subpage 2
- etc…
This is a very basic sitemap but a good example of IA - Information Architecture. Make sure your site is designed, structured, and focused on each topic in the right way, and Google won’t punish you for doing to many things.
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