With all the power that modern flash bang that web designers have in their stock, it might be tempting to load your Law Firm’s website with flashy graphics, applications, and gizmos.
Please don’t.
Your law firm is not a video arcade nor is it a multimedia gaming center. It is a business, and the website is there to extend and grow your brand and message.
When contracting a web designer, make sure you’re on the same page. If they are pushing you to use cool Adobe Flash features or Java applets, tell them thanks, but no thanks. You need a clean, simple design that will let your law firm’s message and copy shine through and be easily digested.
The structure and flow of your web pages within the site should be logical and easy to understand. Clients don’t want to hunt for links, they want to be presented to them. Make sure your site is doing so.
Always remember: it’s the content that counts, and keeping the ‘Wow!’ factor of your website to a minimum will ensure your visitors can quickly find what they need and take the next step and get in touch.
If you liked my post, feel free to subscribe to my rss feeds
