One thing that search engines will always prefer is fresh goods. Same goes for users, and fresh can translate into a number of things besides your written content.
Many SEO gurus recommend giving your website a facelift every 6 months to a year. This helps maintain the site’s architecture as well as show users and search engines that you’re a serious and active source of content.
Besides face lifts, consider adding features, articles, and other content on a regular basis with a big bonus package every 3 to 6 months. What’s a bonus package? A short eBook, a developed series of posts tabout a specific issue or topic important to your visitors, and other gadgets and gizmos that you can plug into your site to keep things fresh and new.
Most importantly, never allow your site to fall into neglect. Keep updates coming at least once a week, every two at the most.
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