The most important part of a internet marketing strategy for any business is developing a relationship with its potential customers. As an attorney, you’re no different.
We’ve discussed ways to interact with your visitors, via comments on blogs for example, but today we’ve got another idea for you.
A Q & A session.
If you’re getting traffic, people are commenting on your blog and you’re answering back, why not start offering a weekly Q & A? Let your visitors submit questions, and use your experience to give them a brief and informational answer.
This does two things.
First, it shows you are an authority. People come to you with questions and you answer them, which looks great to visitors that stop by and see your Q & A session weeks afterwards. Second, it creates some dynamic content for your site, which is naturally optimized with keywords relevant to the issue.
If one person has a question, you can assume hundreds more are searching for that same answer every day, and now you’ve got an optimized page full of keywords and phrases, from the question to the end of your answer.
Open up your website and ask visitors to send you questions, choose one or two a week and write out a thoughtful response. In exchange you’ll be heating up your traffic and setting yourself up to turn more visits into leads and eventual customers.
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