Google is the McDonald’s of the Internet world. The problem is, there is no Burger King or Wendy’s competing against it. Yahoo has been sinking faster than a ship that collided with an iceberg and there is no Leonardo or Kate around to make watching it interesting. Microsoft is as effective in breaking into the […]
Websites can succeed for many reasons. When looking at a successful website you can find many different things that may lead to its success. One thing that seems to be true of many successful websites is that they are simple, straightforward and easy to navigate.
Though many website owners and designers still get mired […]
E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]
A sluggish economy is not match for the online shopper. Online retail sales are expected to rise 17% in 2008 bringing retail sales online (not including travel) to $204 Billion from $174.5 Billion in 2007.Â
Forester Research Group prepared a report for Shop.org (the online arm of National Retail Federation Group) that predicted this explosive growth […]
Executive recruiters and placement services around the nation are taking a hard look at their overall business model. With an ever-growing pool of highly talented and available executives in all industries the competition for their placement is growing especially as the number of available positions are shrinking.
Gone are the days of a strategically placed ad […]
March 30, 2008 – 10:00 am
A tough economy has led many Americans to look for creative ways to make ends meet. Stay-at-home parents and caretakers, students and full-time workers are all looking for ways to increase income while keeping a realistic approach to the fact that even when times are tough there are only 24 hours in a day.
Online opportunities […]
Business owners and entrepreneurs around the world are always looking for the next big thing, the big splash, pie-in-the-sky dreams becoming realities.
Though dreaming big is always important, in difficult economic times it is just as important to be realistic and sticking to the basics of what works. With a well diversified client portfolio, I am […]
What is the role of public relations in business? With consumers flocking to the Internet to find everything from a luxury handbag and the best online stock trading company to the best wedding toast and VoIP wholesale rates is there still a place for traditional public relations?
In a word. Absolutely! As an Internet marketer whose company does absolutely no offline public relations, I still tell clients repeatedly that there is great value in traditional public relations. Top public relations gurus like Christine Dunn of Savoir Media harvest the power of the Internet and partner with online marketers to create cohesive plans that have the greatest impact for their company.
Newspapers, news programs and magazines are all powerful marketing vehicles that can change a business’ success overnight. Establishing a strong web presence, having a compelling website and product or service and a well-written and informative blog can all make you and your business more attractive to media outlets hungry for information and stories.
March 18, 2008 – 12:28 am
Law firm marketing through word of mouth is nothing new. In fact since there have been lawyers there has been word of mouth marketing. Many attorneys and marketers for law firms like to pat their chests and point to the fact that they get most of their clients through referral.
The question they should be asking is not where they get the most referrals but are they getting the most possible referrals? Whether expanding a firm or becoming more selective with the cases you take lawyers and marketers must introduce their firms to the twenty-first century and realize word of mouth marketing means blogs, e-mail marketing, websites, search engine optimization and more!
