January 22, 2008 – 1:12 am
The #1 thing to remember when developing the graphic design for your firm’s site is to focus on what your clients want, not what you want. Put yourself in their shoes and picture what would impress you if you had just stumbled across the website and were looking for legal advice.Â
Avoid bells and whistles; […]
January 8, 2008 – 6:09 pm
One of the greatest benefits of internet marketing is the ability to develop a brand name with less investment than offline marketing techniques require. You can do this through multiple ways, but one of the best is by writing quality articles and distributing them throughout the internet. The more quality material you distribute bearing the […]
December 22, 2007 – 1:04 pm
Marketing executives, those who are the keepers of the brand, have had some difficult years recently. The statistics for the life expectancy of a Chief Marketing Officer is two years or less. Finance and procurement departments however have risen in influence and necessity. One key goal for many organizations is to make sure “those marketing/creative folks” don’t neglect t the bottom line; profits. This issue is very hard for “creative/marketing folks†to dispute, but it is also still of utmost importance to market an authentic singularly identifiable brand.
Authenticity is crucial now more than ever to the successfulness of a brand. Research on branding used to be limited to press releases and a few news stories. The Internet and all of its search engines changed that process forever. Now, anyone with a very basic understanding of HTML can create their own Web page that is dedicated to a least or most favorite brand. Even without a bit of knowledge and a simple understanding of search optimization, that Web page can be seen by billions of internet users overnight.
As the technical ability of the general public increased, brands lost control of findable internet content and the internet user/consumers got the power. Today, you don’t need to know HTML to clearly and specifically share your feelings about a company or their products. By posting reviews, writing a blog, or creating video, you can publish your thoughts and feelings and make them instantly accessible to the entire world in a matter of seconds.
A marketing executive should constantly be asking: “What defines this brand’s authenticity?” and “How can I make potential customers understand what that means?” These are always difficult questions to answer, especially if the marketing expertise in the organization isn’t the one leading the discussion. Every interaction that a consumer has with a brand defines its association and creates an opportunity for those consumers to discuss these associations. As a result, marketing departments should have a say in product development and in the very important customer service departments and others as well.
October 27, 2007 – 2:16 pm
OK, so you have your landing page set up and now you need to maximize your conversions. You want your visitors to stay on the page long enough to entice them to make a sale. Here are some conversion components that you need to pay close attention to.
 Headline. This is where your going […]
The logo that you choose for your company will be how you are visually identified in the business world. There are many companies that have logos that are instantly recognized around the world, such as McDonald’s and Tommy Hilfiger. These logos help promote the corporate image and increase product recognition and profitability, both on and off the Internet.
Branding is something that is talked about frequently in the world of marketing and advertising, both on and off the Internet. But just what is this “branding” all about? In a nutshell, branding is when you give your business or product a unique identity by using one or more of a combination of a design, a name, a sign or symbol, or a specific term. It is this “brand” that is going to make you stand out among the competition, and that is going to make your customers remember just who you are. Branding can be defined as the process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality. Branding is a promise, a pledge of quality. It is the essence of a product, including why it is great and how it is better than all competing products. It is an image. It is a combination of words and letters, symbols, and colors
