January 25, 2008 – 2:32 am
It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility.  Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can […]
January 19, 2008 – 1:10 am
The first thing you should do when writing an online newsletter is to take off your lawyer hat and put on your client hat. Consider what your clients or potential clients may want to read or learn about. What could you tell them that will make your firm stand out?
Think about what questions your clients […]
January 14, 2008 – 1:04 am
According to eMarketer, in 2008 U.S. companies will be spending approximately $27.5 billion on online advertising, which translates to about 9.3% of total US media spending. That’s a significant increase from 7.4% in 2007.Â
It’s obvious the market for internet advertising is growing, and in order to succeed you’ve got to be at the cutting […]
January 13, 2008 – 1:04 am
One of the biggest advantages of online marketing is it opens up the world of behavioral targeting. Behavioral targeting allows marketers to find consumers through their online actions and interests, rather than advertising to a wide audience which often contains few people who will actually purchase the advertised product. It also increases brand awareness, establishes […]
January 9, 2008 – 6:11 pm
To home buyers, it can sometimes seem as though real estate agencies are a dime a dozen. You want to differentiate yourself from the fray, and make sure that you have a unique strategy. That’s how you can draw visitors in and get them interested in your business.Â
A unique strategy can be anything that […]
January 4, 2008 – 10:09 pm
The latest trend on the internet-based real estate market is video pod casts. Many agencies are advertising the original real time casts on their websites, and then posting them permanently after the event for visitors to watch at their convenience.
The pod casts can be interviews of local experts such as mortgage consultants, house inspectors, and […]
January 2, 2008 – 10:07 pm
One of the most effective methods of reaching out through internet marketing is by building your reputation as an expert in your field. Are you the best organic farmer on the planet? Do you sell the greatest eBook about copywriting ever written? Instead of being a nuisance and advertising to millions of customers, 99% of […]
December 30, 2007 – 1:26 pm
As you know the world of the email marketer can be fast paced. There are deadlines to meet and multiple projects going on at the same time. You are always pushed to get mass emailings out and to the customers. It is human to make mistakes. The more you are rushed and have multiple things going on at the same time, the more likely you are to make an error.
It can be to leave off a link to a site. Or it could be to leave off the time and date of an event. These are very common errors, but ones that can cause you to lose time, customers and ultimately money. You could have a full time editor, but that can be too costly.
What I recommend you create instead is an email checklist. This is a list that goes through each part of an email to make sure nothing is missing and it can catch mistakes. You can create the email check list by looking at an email you have already created. Go through each part of the email and write down all the components of each area that need to be checked and rechecked before mailing it out. Below I have listed some examples of things you can look out for in an email.
Subject Line
· Do the first few words grab the reader’s attention? Is it readable on a number of different devices such as a blackberry? You may want to send a test email to see how it looks and experiment with it a little.
· Does the message convey a sense of urgency? Does it indicate that the reader must act immediately?
December 29, 2007 – 1:24 pm
Internet marketers spend millions of dollars each year trying to find better ways of driving customers to specific websites. They use all kinds of tricks and tools from the trade. Once the customers make it to their site they then use all kinds of sophisticated programs to analyze the traffic coming to their sites and […]
December 27, 2007 – 1:19 pm
It is important as you are developing and analyzing your search marketing plan that you know what your competition is doing.
Having the information about your competition can help you have an edge over your rivals. In addition you will know how much money to spend on your search marketing budget as well as where your SEO efforts should be on different sites. You would not close your eyes if you had a shoe store in a mall with another shoes store right across the hall. You would be looking at what they were selling and for what price.
In this article you will learn some strategies for knowing what your competition is doing and using it to your advantage.
What is my Competition spending on marketing?
