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Author Archives: Paul

PPC on Yahoo - 5 Tips

November 4, 2007 – 2:23 pm

1.   Use advanced and standard match types. Unless you are tightly restricted in budgeting terms, begin with match types set to advanced. Track your results and modify as necessary.
2.  Bid gaps can provide advantages. Until you are a large advertiser, do not blindly bid across all keywords. Instead, bid […]

Posted in PPC Campaigns, Yahoo! | Comments (0)

Succeed with PPC (Pay Per Click)

November 2, 2007 – 2:22 pm

It is an exciting time when you are about to begin your first pay-per-click campaign. Many dive in to find that they are loosing loads of cash because they are making beginner’s mistakes. Don’t let it happen to you. Follow these tips and prosper!
·     Do not engage in bidding […]

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Minimize your Wasted PPC

October 26, 2007 – 2:23 pm

1. Grab and hold the attention of your potential customers. Getting the clicks is just the beginning of the process. Once you get a surfer to visit your site (landing page), then you need to keep them interested. So many times, the visitor will get to your site and leave almost instantly. You have […]

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Website Hits Through Blog Optimization

October 13, 2007 – 8:01 pm

‘All the world’s a blog’, or at least it seems to be these days. If you don’t have a blog, you’re way behind the times. In addition to having a blog, you have to know how to get people to your blog. That comes through blog optimization.

While you can hope that one person will read your blog and pass it on to a friend who will pass it on to a friend, and so on, you have a better chance of getting the hits you want through blog optimization. Unfortunately, many people don’t realize the importance of blog optimization and then don’t understand why their blog is gathering dust instead of responses.

Posted in General Marketing/E-Marketing, Online Public Relations | Comments (0)

Is Pay Per Click Dead on Google?

June 18, 2007 – 11:50 am

Pay per click (PPC) is a type of advertising that Google uses where advertisers are charged every time a person clicks on the link, and can be a costly system for advertisers. PPC advertising just means that people are coming to your site; it doesn’t mean that they are interested in what you are selling or will buy something.

Posted in Google, PPC Campaigns | Comments (0)

Successful PPC Campaigns

June 13, 2007 – 12:11 pm

A PPC advert is most likely to get clicked on if it clearly matches with the keywords that the user searched on. If for example a user searches on ‘Cheap Sony TVs’ and your advert had the title ‘Cheap Sony TVs’ and the description ‘Buy Cheap Sony TVs at the lowest prices - Buy today […]

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