Unless your practice is a cosmetic practice that targets a national clientel, chances are most of your business is coming to you from within 20 to 30 mile radius.
While the internet is a big place, it’s still possible to focus on that traffic thats coming from homes nearby.
ADWORDS
AdWords allows you to target within a radius of your home. This means your ads only show up for browsers with an IP address (the computer’s address) in the region selected. You can essentially only advertise to those that are within a reasonable distance without wasting money on clicks from users far away.
SEO for Local Keywords
The copy, or text, on your website should also be optimized for search engines with a focus towards the local. This means using the town name, city name, major road ways, nearby school districts, etc, throughout your sites copy. Making short articles that focus on smaller sets of these keywords will further raise your relevancy for a search like the following: “Dentist in -town name-” or “-town name- dental services”, etc.
Just keep in mind that the internet can be as big or as small as you need it to be. Using smart strategies and thinking before you write can help make sure your site is most visible to those nearby and within you area of influence.
If you liked my post, feel free to subscribe to my rss feeds
