For many practices, their website becomes their sole source of leads and new business. That’s because it is inherently perfect for such a job, if you know how to use it.
To have a website that you can rely on for new leads and business inquiries, your site needs to:
- Be more than a brochure — A static website goes nowhere.
- Be professional, not flashy.
- Contain optimized content, which is added to regularly.
- Tell visitors what to do next.
Let’s assume you’ve read other posts on SEO and Keywords and did a great job on that side of things. You’ve even got a good library of content up that you keep adding to once a week. Great.
Now how to do something with that traffic?
You might feel comfortable with and take for granted how easy your website is to navigate, but many people simply don’t understand the web, forms, newsletters, blogs — its all nonsense.
These people need to be clearly shown where to go for what, how to do it, and when to do it.
Want them to sign up for a newsletter or send a note so you can call them back in person to speak with them?
Show them the form. Tell them what it is and what it does. Tell them to fill certain parts out and to press ‘here’ when finished. After they submit, explain to them again what they’ve done.
Always keep in mind that you visitors will span across the board from web gurus to clueless haphazard browsers and make a plan that works for both.
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