According to surveys over the past year, more than 74% of US households go to the internet search engine when looking for local goods and services.
It used to be the yellow pages that dominated this market. But with the advances in search technology, faster internet connections, and better computers, why would we page through a thick, poorly organized book when we just have to type in a few words and click ’search’?
You need to be aware of these trends as a local service provider. While word of mouth and other traditional forms of media marketing, like the trusted yellow pages, are still viable, the bigger area is now online.
If you’re website isn’t designed to rank well in search engines, especially for local terms, you might as well not have on at all.
It’s there to be found by natural searches, people looking for your service in your area.
You don’t need to have an online store, fancy graphics, expensive content management systems, but you do need to have the right content, written the right way, to become a relevant site in Google and other search engines’ eyes.
If you’re still holding out on putting up a website, consider it for what it is: a more advanced and powerful yellow page entry that has the potential to become your number one source of new leads and patients.
Convinced yet?
Get online!
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