Marketing your website isn’t just about keywords, google, and PPC campaigns. You need to establish your website offline, too.
Let’s say you have:
- Launched a great wesbite.
- Written a great set of articles.
- Optimized for regional keywords.
- Added goodies like mailing lists and newsletters to your site.
What’s Missing?
Your offline work.
Is your website address noticeably placed on the post cards you send out to remind patients of their dates? On business cards? On letter heads and email signatures?
It might seem silly but these simple steps can bare serious fruit. The more your link and URL are out in the real world, the more likely it ends up in someone’s web browser. It also makes it easier for current patients to pass on the info for newcomers to the neighborhood or friends looking to change their dental provider.
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