Search engine giant Google has been working on bringing a local touch to its results, putting relevant material in front of users looking for things in a defined, regional location. As part of this process, Google long ago introduced localized ad placement, which can be a great internet marketing tool for Dentists.
Why Regional and Local Targeting?
As a dentist, you probably already know that your clientele tend to come from the local area. At most, people will travel 30 to 45 minutes for an appointment, maybe even less now with gas prices as high as they are.
With a playing field that spans the entire world like the internet, you want to find ways to promote and advertise to only that pocket of potential customers that would realistically travel to your practice for dental work.
How does AdWords Regional and Local Targetting Work?
This is a great, intuitive tool that will help your ROI soar with internet ad marketing.
You can choose to limit the display of your ads by region, state, city, even within a designed radius determined by your location.
This means your ads only appear on search results for people with IP adresses rooted in that area. It’s a great bit of technology that makes a big difference for local businesses that want to make the most of the online advertisement campaigns.
If you’re already running an AdWords campaign, be sure to set these priorities and accomplish two things at once: save money, and get better results.
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