Internet marketing is more than just keywords, pay per click advertising and banner ads. One of the growing practices, expected to overtake PPC and SEM advertising in the next few years, is the give away or promotional advertising.
The idea: give away products or discounts to help spike traffic and bring in new customers.
Websites like Amazon and other major online retailers have been doing this for years, and it can work for your dental practice.
Since you’ve already worked on optimizing your site for search engines and wrote some great content that is getting traffic, why not implement a discount on cleanings or other practices to help motivate the visitor to give your practice a try?
The hardest part is getting the client physically through the door, and giveaways and discounts might just be the final push to help you achieve that.
Start running a reasonable promotion on your website and see the results.
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