You’ll find various reports on the internet about Dentists who optimized their websites and saw a spike in traffic and, as a result, a regular influx of new customers every month. It isn’t a lie, nor is it accomplished by magic — it’s good old fashioned advertising, tweaked for the web.
SUCCESS IS IN THE COPY
Perhaps the most important part of any website is it’s written copy. In traditional print media, copy is used to motivate the customer to take action. In web media, it is used for the same purpose, but is also integral to your website’s SEO strategies.
What you don’t want to do is sacrifice the quality of your website’s copy in exchange for SEO glory. If you get customers and all they have to read is a mumbo jumbo of keywords, they’re going to leave. The means destroys the purpose.
A good balance is ideal, and if you can afford it, hiring a professional that can give you the best of both worlds is worth it.
But you can do this yourself, too.
Make sure what your website says motivates, lures, and suggests customers take action. Get them to pick up the phone, to click on another page within your site, or to sign up for a newsletter. Whatever it is you want them to do, its your website copy that is going to make them do it.
Don’t neglect the written word on your website. It may be the plainest and least attractive (from a graphical stand point) of your website, but it is, ultimately, the be all and end all of a successful marketing strategy.
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