E-Commerce will exceed $250 billion in 2006 and estimates as high as $300 billion have been quoted for 2007. With Internet commerce growing exponentially, it is still a curiosity why so few e-commerce businesses invest in proper Internet marketing and search engine optimization.
Though every business leader will freely admit that location is the key when opening a store, not as many realize the same is true when opening an e-commerce business.Â
Simply put, on the Internet location is everything! Unless your store is being visited you will not generate sales. The question becomes, what is the best way to get traffic? Should you invest in a pay-per-click (PPC) campaign? Should you invest in search engine optimization? What about e-mail marketing? Do press releases work?
Yes, yes, yes and yes. For real success you must be willing to invest in your e-commerce venture. It may start with an optimized press release to get the word out about your store. The optimized press release will also help your SEO efforts by creating some links to your website.
You will definitely want to invest in a PPC campaign. A PPC campaign will target consumers at different stages of the buying cycle which helps you shape their search and lead them back to your site when they are ready to purchase. Even if your ultimate goal is to have natural traffic through SEO as your sole means of traffic, you will need a PPC campaign until your SEO efforts provide you with the traffic you need to succeed.
Search Engine Optimization is a must, but you have to keep your expectations realistic. SEO is not an overnight fix, it takes time and resources, but the results are well worth that time and those resources. SEO is a long-term solution. The combination of PPC and SEO make for a successful e-commerce website.
An e-mail marketing campaign is also a great way to stay in front of your existing customers and announce new products and promotions. Consumers who have purchased from you are 70% more likely to purchase from you again, so never lose site of your existing customer base.
If you are thinking of investing in an e-commerce website make sure you will also have the resources to invest in Internet marketing and SEO. Remember, money spent on marketing is the best money you will spend on your website.
We introduced turn-key solutions in September 2006 in order to help people get a great looking e-commerce website up and running at a great price so that your business will have resources to invest in marketing and SEO.
With the Internet commerce figure estimated to be between $250 billion and $300 billion this year and next year it is time businesses take their e-commerce website seriously and invest in high quality Internet marketing and SEO.
Š
If you liked my post, feel free to subscribe to my rss feeds
