Google and other search engines are constantly updating their search algorithms — the complicated series of criteria on which a site is evaluated and placed in a search results listing.
Links have always been important, but in the past you could get away with a high volume of links from anywhere and succeed — now Google looks at who is linking to you, and whether you got that link as a compliment to your content or because you paid for it.
Paying for links, of course, is a big no, no. You might benefit in the short run, but in the end paid links are going to hurt you more than they help.
So where do we build are links?
The best way is to start contacting highly relevant sites having to do with your practice, your region, etc — the more relevant the better. It is the relevancy that is most important, 3 links from big, important websites will do more for you than 3,000 from random, unpopular websites.
You should have already added lots of valuable content at this point, so the sites you’re contacting should be more than willing to put a link to you for their visitors benefits.
A short email, a note in a comment on their blog, is all it takes. Just be polite, and be prepared to return the favor. In return, you’re PageRank will see a big jump and in turn, your traffic.
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