If you’re just starting out with an online presence for your dental practice website, be sure to follow these first 5 steps to get off on the right foot.
- NAMING THINGS IN YOUR SITEWhat’s in a name? Everything, starting with your domain name. A good domain name with relevant keywords is important for your websites SEO. Beyond your domain name, keep in mind how important the titles of your pages, articles, link text, even the file names and descriptions of uploaded media! Use relevant, well chosen keywords in all of these spots.
- CHOOSING KEYWORDSFor dental practices there is a strong regional influence over who you should be targeting. Besides choosing your normal dental-related keywords, be sure to choose regional ones as well (such as city, state, neighborhood, area landmarks, etc).
- START WITH SOME CONTENTLaunching a site that just tells users where you’re located and how long you’ve been at work probably won’t do much for you. Start with some content. Write a 5 300-500 word articles about relevant topics to your practice and geographical location.
- GET YOUR LINK OUT THERERead this post about places to get your site listed for free. This will raise your pagerank as well as bring you some traffic directly from users coming off of the detailed websites.
- USE THE TOOLSThe internet brings a lot of unique tools into play. Make sure you’re using them. Social networking sites, email newsletters, blogs, etc. Choose at least two and do something with them.
Once you’re up and running, take a look at these posts for more information.
Dental Marketing: Success in Steps, Using Google Adwords to Market Your Dental Practice Locally, Dental Marketing: Targeting Newcomers.
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