You work hard to get targeted traffic to your landing page, right? Don’t waste your efforts. Here are the top five components to experiment with on your landing pages that can lead to higher conversions (sales).
·     Headlines. Make them count. Make them relevant and make them simple to understand. Your headline should state the single, biggest benefit of your product or service.
·     Lead. Your first paragraph of content after you headline is called your lead. It is the info that you lead with. Make it count. Boring leads chase visitors away in a hurry.
·     Pricing. The Internet is a solid buyer’s market. Competition is fierce to say the least. If your prices are too high, your visitors will find the product elsewhere. You may get a few sales, but as in offline endeavors, there is a point of diminishing returns. Increase your ROI with competitive pricing.
·     Testimonials play an important role in the sales stage. If you provide stellar testimonials from previous customers, you will see an increase in sales. It is that simple.
·     Buttons. Ease of navigation is a factor in making your visitors comply with your call to action. Experiment with the colors and placement of your navigational buttons. It can lead you to higher conversions.
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