Characteristics of Keywords:
·     Keywords make or break websites
·     Keywords are the fundamental building blocks of the Internet
·     To ignore keyword-based marketing strategies is to fail as an Internet marketer
·     Choosing ineffective keywords will destroy your chances of success
·     Misunderstanding or being oblivious to keyword strategy is the single most prevalent cause of newbie marketing failure
·     Keywords are the exact words that type into search engines to find what they are looking for on the web
·     Keywords dictate the majority of activity on the web
 Do your homework and learn everything that you can about how to properly choose your keywords!
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