We have always stated the importance of making sure every visitor to your site adds to your business’ success.
It is impossible to have a 100% conversion rate with sales, however, you can get something very important from visitors to your website: their e-mail address.
Why Get Their E-Mail Address?
Anyone visiting your site has an interest (whether strong or mild) in your products or services. That means every visitor is a potential current or future client or customer.
Some people may be in the early stages of the buying cycle and not ready to act. You want to stay in front of them as they go further along the buying cycle. Their e-mail address is all you need!
What Do I Do With Their E-Mail Address?
A carefully crafted e-mail marketing series is a great way to keep your audience interested in your company.
Offer them free, helpful advice and information and you build brand loyalty and consumer confidence.
The right e-mail campaign keeps you in front of your clients’ eyes.
How Do I Create the Campaign?
As a valued partner, we will create your initial campaign for you at no charge. Your first campaign will be created by White Hat Marketing’s talented writers and marketers.
We will create your campaign using Intellicontact. You can register for a free/trial account at: http://www.intellicontact.com/a.pl/46091
Once registered, please provide us with your login details so we can create the campaign and integrate it into your website.
What Do I Need to Do?
In addition to providing the account details noted above, we need you to help us create something the client wants. Perhaps you can offer a coupon code/discount code for new memberships. Perhaps a free report or valuable newsletter that will provide value to them.
If you need help coming up with an idea for your website please let us know and we will give you specific suggestions. The key is creating the right reason for them to leave their e-mail address.
What is the Goal?
The goal is to increase your conversion rate by being an active participant in the buying cycle. Some visitors to your site are at the tail end of the buying cycle and ready to buy, but the majority are in the early stages.
We should not let someone leave your website without their e-mail address and we should never let their e-mail address go wasted.
A targeted approach that does not overuse their e-mail address is the best way to increase sales, build brand recognition and consumer confidence.
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