Google stock took a downturn as reports from Google indicated that clicks on paid ads took an unexpected dive last quarter. Though some analysts claim this does not signal any change many do.
Consumers are becoming more savvy and that means they are distinguishing between organic listings and paid listings. Typically if an Internet searcher finds what they are looking for on the first page and sometimes the second page of Google they will not click on a paid advertisement. If they do find what they are looking for in the organic listings they are more likely to click on the natural listing.
For the last two years I have advised clients to focus more on natural placement than PPC and to only use PPC campaigns in limited areas. My rationale at the time was and remains that consumers are becoming more educated and the paid ads will be less effective. Though PPC is still the best choice for fast results it is not always the best choice for the highest return on investment.Â
With the news that Google ads took a dive more SEM marketers are urging clients to refocus efforts on SEO (search engine optimization) and online public relations over PPC.
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