Google announces a new powerful and free tool for media planners: Ad Planner.
Companies like ComCast offers this service for a fee, but Google is now offering up a less powerful version for free to its AdWords users.
The Ad Planner lets you search for the best sites to display your ads on.
When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan.
Looks like a powerful and useful tool that should help companies take their SEM campaigns to the next level.
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