As you may know, Google has made some changes to how search results are displayed. You may have noticed some of the changes and you will continue to see them being made.
As part of their new display, website pages appear along with image and video results, as well as news and blog results for searches.
What does this mean? This means integrated approaches will have the most impact for traffic. White Hat will continue to modify its SEO approach to ensure your ranking success in the ever changing Google world.
So why are we telling you this? First and foremost we want to keep you in the loop on the changes in the industry that impact your business. We also want to discuss with you some options.
Video and Image Results
Video and image results will appear along with website results. Since they will now play a more important role in placement, these are outstanding marketing tools that can be utilized to draw traffic to your website.
Video tips that may help a prospective client, video of new products and services or videos that would be of general interest to your target audience can all draw traffic to your website, build brand confidence and loyalty and improve your conversion rate.
Images are being optimized in greater detail by our team to help put your logos and products in front of clients. At times we may suggest adding new images where appropriate. Our goal is to get your site seen any way possible.
News Results
News results used to appear on a separate section of a Google search, now they are integrated. They will almost always appear above website results.
What does this mean? This means we will use optimized press releases (1 per month) or E-zine articles as part of the monthly optimization strategy. We made that shift when we first learned of the changes being made to Google.
This also means this is an excellent opportunity for you to get your site seen by more people. In order to help our clients achieve this new level of impact on Google we are announcing two new press release packages that are designed for maximum impact and the very highest return on investment (ROI).
Our Silver Package includes 2 optimized press releases distributed each month. We will research the relevant keywords, create and distribute the press release and track the results. These press releases are an outstanding way to stay in front of your target audience while improving brand recognition and loyalty. A number of our clients have had great success with press releases and we strongly encourage you to consider them. The cost of this Silver Package is: $450 per month. This is well below the industry average of $600 per release.
Our Gold Package includes weekly press releases (4 per month). You will remain in front of your target audience with these releases and see an overall improvement in traffic and conversions. The cost of the Gold Package is: $800 per month.
We are confident you will see a strong return on your investment with optimized press releases.
Blog & Forum Results
Blog and forum results were also a separate search on Google, and now will be integrated in the results. Our team has been integrating blog and forum postings in our link building strategy in anticipation of these changes and we will continue to do so.
We are offering increased blog and forum blast options to clients. If you are interested we can prepare a package for you to review and consider based on your specific needs. These packages would include an aggressive approach to posting relevant information on blogs and forums in order to add additional traffic sources to your site and improve site placement in relevant searches.
We encourage you to consider adding one or more of the Internet marketing strategies to our overall approach.
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