Google’s PageRank is determined by inbound links to your website, and the keywords found within these hyperlinks. There’s evidence that backlinking to content within your own site can also do quite a bit to help raise your PageRank.
Make sure that the links on your website that lead to other pages within your domain always feature important keywords for that content.
Say I want to link to this post in a future post. The page is titled “Google Tips: Backlink to Your Own Site”, so how should I create a link to it?
- WRONG WAY:
Read this post about Backlinking within your own site! - RIGHT WAY:
Read my recent post on How to Backlink within your own site.
When writing articles especially, be sure to reference other content that you’ve written that is relevant. Always use strong keywords in your link text, and be sure to offer your related content anytime its relevant and appropriate.
Most users won’t search through archives of a site. They land on your webpage because they searched for something and a search engine linked them to one of your pages. If you have more related content and you don’t tell them, they’ll go back to Google after reading that one page. If you point them to other great, related content, they’ll spend more time, which can lead to more sales and more money.
It’s worth the time and the effort. It’s quick and easy to implement backlinking to yourself as you develop future content so make sure you take the time to do so.
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