A site-wide link is a link to an outside website that appears on each page of a website.
For example, if my site www.whitehatfirm.com linked to Google.com, on every single web page.
When trading links it can sometimes seem like a good idea to get your link on as many pages as possible, but there’s evidence to the contrary.
Google, when it sees a link, in the same area, with the same properties, on every single page (like a links area on a sidebar), is suspicious that the link is artificial, not really there because its relevant to that page’s content, but because the webmaster just wants it to be there.
This is where it hurts. If it isn’t relevant, Google doesn’t care, and your ranking will go down, or most likely just not benefit very much from the inbound link.
Keep this in mind when you talk to other webmasters to trade links. Pick the places you want your site to appear. Make sure its relevant and not just a pasted link that appears in the same place on every page.
And of course, return the favor.
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