We’ve already discussed putting important keywords into the URL of each page and its title. For the really important pages on your site, or just to maximize your Google optimization in general, here’s another tip about your URL paths.
What is a URL path?
The URL path for a web page looks like this: http://yourdomain.com/specific-web-page.html.
Or a variation of the above. Depending on how you run your site (which CMS, no CMS), your URL paths are usually formatted a certain way.
With a blog, for example, it might look like this: http://yourdomain.com/your-blog/your-blog-post.html.
Best formatting practices
There’s strong evidence to suggest that pages with a *low-level* URL get more weight in the Google algorithm. Low-level URLs are ones that come right after the domain address, like this: http://yourdomain.com/low-level.html, rather than like this: http://yourdomain.com/this-is/not-a/low-level.html.
Important pages should be placed in low-level urls for maximum consideration.
The Keyword Argument
There are also arguments that non-low-level URLs can work well when used with smart keyword placement. For example, keeping all pages related to *laptop computers* inside of a folder labeled such. Using this technique, you could get URLs that look like this:
http://yourdomain.com/laptop-computers/your-page-title.html
Consider and Act
Try both formats with your important pages and see how your organic google traffic responds. If you have several specific keywords closely related to a page (like geographical locations connected with keywords), try using well-titled folders rather than low-level URLs. Otherwise, try to keep those URLs short and specific and as high in your site’s architecture as possible.
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