Are you referencing the names of schools in the area within your content and page titles?
People moving to your neighborhood and looking for a nearby dentist will also be researching area schools.
If you’ve taken the advice from other pages and written articles for newcomers to the area, hopefully you mentioned the school districts already in those articles. But let’s take it a step further.
We want to create at least one page of content that is geared towards the keywords of local schools, with a twist towards those moving into the districts or researching them. While promoting your dental practice at the same time, make sure the school district names and other keyword combinations appear naturally through the page of context.
Consider where else mentioning local school districts or other relative landmarks/services that are area specific, and start capturing those leads that are inbound to your neighborhood.
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