Images are a very important component of any web page. If your goal is to successfully market a product or service, then the images that you place on that page need to represent the benefits of that product/service. Irrelevant clip art and the like will not raise your sales statistics. Studies have shown that images do best when placed to the left of your lead (first paragraph of content) or your product description. Most people visiting your site will probably be reading from left. Having the image placed on the left side will accentuate the ease of reading. Also, use attention-grabbing captions with your images. People enjoy having things spelled out easily for them. They are exposed to a barrage of information daily. If you do not make it easy for them, they will surf away from your site to one that does.
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