Executive recruiters and placement services around the nation are taking a hard look at their overall business model. With an ever-growing pool of highly talented and available executives in all industries the competition for their placement is growing especially as the number of available positions are shrinking.
Gone are the days of a strategically placed ad on Monster.Com, CareerBuilder.Com or HotJobs.com. Gone are the days of some ads in the local newspaper. Simply stated - that’s not going to get the job done anymore…every pun intended.
High-level and even mid-level executives are expecting more from a placement firm and are not falling for these ads any longer. They are doing their homework and that means a change in the game. Executive recruiters need to invest in the quality of their websites, their online marketing and their overall business operation.
Well-written, informative and professional websites are a fast and easy way to gain attention. An easy to complete questionnaire and resume submission process will help your cause. Back-end functionality that can assess experience and industry information to properly route a resume can streamline human-power. A professional receptionist handling an increase in calls is no longer a luxury, it is now a necessity. Quick responses to submissions and showing an employment seeker that you are professional and interested in assisting them will help keep the relationship. Job seekers have many ways to find a job, remember you want to be the one that finds it for them!
Most firms focus on sales and getting more positions to fill and lose sight of the fact that one way to improve sales is to show a very talented and loyal talent pool. Have great candidates ready to be submitted. Show the businesses your commitment to the talent you want to place. You may be surprised how many businesses will be impressed. In the end they want talent. They want it fast. They want you to get it. So what are you waiting for? Go out and get it!
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