Without paying attention to your PPC Campaign, your spending can sky rocket while your ROI dwindles.
Keep in touch with your Google AdWords campaigns by scrutinizing data and starting on the right foot.
Before setting a budget or choosing where to display your adds, the first step is creating good, functional adds. Do some research and get a good, solid list of keywords that are most likely to work for your website. Use your sites statistics to see what users that go to you organically are searching for, and how long those searchers spend on your website. Then develop your actual ads.
Next, choose whether you want to advertise in the Google Content Networks and Search Partners options. These are different beasts than conventional search results PPC, and can distort your data, and spike your costs. If you’re just starting out, best to turn these off.
Set a budget. Or don’t. Some camps say that setting a budget prevents your ad from getting the exposure it needs. Essentially, Google estimates how many impressions it general takes to get the number of click-throughs you are budgeted for. Generally Google does a good job of this, but if your worried about not getting the exposure you need, do not budget.
Watch carefully
Now that you’re rolling, keep close tabs on your campaign. Check stats regularly, a few times a day, or more, and see what patterns are showing up. If you’re spiraling out of your budget, throw the budget limit control back on and do some retooling.
Things change constantly in PPC campaigns, so keep a close eye and remember: the troubleshooting and optimizing never ends.
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